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Brand profile

U100 is a "light luxury" snack brand from Hong Kong, China, belonging to China Zhonganya (Hong Kong) Trading Co., Ltd. The U100 brand is developing rapidly. As of October 2023, the number of offline convenience stores selling U100 products has reached 50000, and there are nearly 100 brand products SKU. which is sold in the three major convenience stores 7-Eleven, FamilyMart and LAWSON, is second only to the store's own brand. U100 has nearly 100 products in many series, such as dried fruit, nuts, candy, jerky, coffee, holiday restricted goods and so on, which are mainly sold through offline convenience stores. The U100 series products are produced by a food factory with a long history in Hong Kong, China, a self-owned factory in Zhonganya, Macao, China, and a factory qualified for export by Chinese mainland.
The original intention of the brand

Make good snacks that we can safely eat.
Convenience is the key in today's fast-paced world, but it should not be at the expense of our health. This is why we adhere to the original idea, the preferred origin, the selection of raw materials. Make our own snacks that we can eat.
On the one hand is to be a brand and a career. On the other hand, we have to make an ideal Snack brand and change the status quo of the snack industry. Although our energy is limited, it does not prevent us from working hard. This is a meaningful thing.

Our summary

You can rest assured that you can eat good snack
Our philosophy for adding less is: if it is not necessary, it will not be added.

Good raw materials
less added
simple production of art

Company overview

Zhonganya Food Group has four subsidiaries:
1. Zhonganya (Beijing) Technology Co., Ltd. was established in 1995 and is responsible for sales in China.
2. Zhonganya (Hong Kong) Trading Co., Ltd. was established in 2011 and is responsible for brand operation product research and development.
3. Jiahe (Macau) Food Factory was established in 2017 and is the processing factory of U100 in Macau.
4. Wogu (Shandong) Health Technology Co., Ltd. was established in 2022, covering an area of 6,000 square meters. It is an FDA, HACCP, ISO9001, ISO22000 certified enterprise.
Brand advantage

U100 is the earliest light luxury snack brand developed specifically for high-end consumers.The sales channels of U100 products can be divided into three categories: chain convenience store, department store supermarket and online e-commerce platform.
We are the key supplier of the top 100 convenience stores in China.
As soon as the product is listed, it has entered the three major convenience stores in the
world,7-Eleven, FamilyMart and LAWSON . It is the three major Japanese convenience store TOP snack brands, with more than 30 SKU. It is the only snack brand with the largest number of SKU since the three Japanese convenient entry into China.
The following are the partners of our in-depth strategic cooperation.

Brand and company honor

01

First, it has won the title of "intimate Enterprise" in Hong Kong for many years in a row.Zhonganya (Hong Kong) Trading Co., Ltd. won the title of "considerate Enterprise"awarded by the Hong Kong Article numbering Association for four consecutive years from2018 to 2021.
The Hong Kong Article numbering Association (GS1 Hong Kong), founded in 1989, is abranch of GS1 Global in Hong Kong, China.The organization is committed to developing and promoting the application of globalsupply chain standards and has nearly 8000 corporate members in Hong Kong.The "considerate Enterprise" Award Scheme (Consumer Caring Scheme) is set up by theHong Kong Article numbering Association to recognize Hong Kong, China's localenterprises that are committed to "customer first" in their business operations. LikeZhonganya, other companies that have won the title for many years in a row include SwireCoca-Cola, Nestle, Danny Foods Co, Ltd., Mei Zanchen (Hong Kong), Li Jinji and so on.
02

Second: finalists for the 2019 SALE Innovation AwardDried tangerine, a product of U100 brand, was shortlisted in the "2019 SIAL InnovationCompetition".
According to the website of the SIAL Innovation Competition, the event is called "theweather vane for the innovation and development of the global food and beverageindustry." The competition
jury, composed of industry experts, scholars, media and consulting institutions, selected anumber of innovative foods and drinks from the five dimensions of pleasure, health.health care, convenience and environmental protection.
03

Third; it was rated as the top 25 companies with the most investment value of China'sfood capital in 2019.
Zhonganya (Beijing) Technology Co, Ltd. was ranked by "Food Capital" on the list of "Top25 Chinese Enterprises with the most lnvestment value of China Food Capital" in 2019.We look forward to the future and hope to be with you.

Certification certificate

Certificate

Brand profile

The original intention of the brand

Our summary

Company overview

Brand advantage

Brand and company honor

Certification certificate