About us

Brand profile

U100 is a snack brand originating from Hong Kong, China, founded in 2014 and affiliated with Zhonganya (Beijing) Technology Co., Ltd. The brand has achieved rapid development. As of June 2026, it has partnered with over 100,000 retail stores nationwide. Our products are widely available at mainstream convenience stores and supermarkets including 7-Eleven, FamilyMart, LAWSON ,AEON and more
U100 offers nearly 100 types of snacks covering dried fruits, fruit drinks, candies, nuts and other categories. In 2015, we launched our blockbuster prebiotic prune fiber drink, which ranks No.1 in national sales with annual sales exceeding 120 million packs.
The original intention of the brand

Create reliable, healthy snacks for worry-free enjoyment.
In today’s fast-paced life, convenience matters, yet it should never come at the cost of health. We stick to our original aspiration, sourcing premium raw materials from superior planting regions.
While building the brand and expanding our business, we aim to create an ideal snack brand and upgrade the snack industry. Limited as our energy may be, we stay true to our mission, devoted to this meaningful undertaking.

Our summary

You can rest assured that you can eat good snack
Our philosophy for adding less is: if it is not necessary, it will not be added.

Good raw materials
less added
simple production of art

Company overview

Zhonganya Food Group has four subsidiaries:
1. Zhonganya (Beijing) Technology Co., Ltd. was established in 1995 and is responsible for sales in China.
2. Zhonganya (Hong Kong) Trading Co., Ltd. was established in 2011 and is responsible for brand operation product research and development.
3. Jiahe (Macau) Food Factory was established in 2017 and is the processing factory of U100 in Macau.
4. Wogu (Shandong) Health Technology Co., Ltd. was established in 2022, covering an area of 6,000 square meters. It is an FDA, HACCP, ISO9001, ISO22000 certified enterprise.
5. Wogu (Shandong) Import and Export Co., Ltd. charge of the export business of all U100 product lines.
6. NKBO (Shenzhen) Cultural & Creative Co., Ltd. It is in charge of the layout of the Group’s new brand categories, and coordinates the whole process of creative design and project implementation for Nikibao IP dolls.
7. NKBO (Shandong) Cultural & Creative Co., Ltd. It specializes in R&D and design, production, offline launch, domestic sales and cross-border export of Nikibao plush dolls.
Brand advantage

Zhonganya (Beijing) Technology Co., Ltd., our parent company founded in 1998, is one of China’s earliest food import & export enterprises with 28 years of professional food operation experience.
Our U100 brand was launched in 2014, focusing on Japanese-style convenience stores and large supermarkets. We feature independent R&D capacity, self-owned factories and mature market operation experience as our core competitive strengths.

Brand and company honor

01

First, it has won the title of "intimate Enterprise" in Hong Kong for many years in a row.Zhonganya (Hong Kong) Trading Co., Ltd. won the title of "considerate Enterprise"awarded by the Hong Kong Article numbering Association for four consecutive years from2018 to 2021.
The Hong Kong Article numbering Association (GS1 Hong Kong), founded in 1989, is abranch of GS1 Global in Hong Kong, China.The organization is committed to developing and promoting the application of globalsupply chain standards and has nearly 8000 corporate members in Hong Kong.The "considerate Enterprise" Award Scheme (Consumer Caring Scheme) is set up by theHong Kong Article numbering Association to recognize Hong Kong, China's localenterprises that are committed to "customer first" in their business operations. LikeZhonganya, other companies that have won the title for many years in a row include SwireCoca-Cola, Nestle, Danny Foods Co, Ltd., Mei Zanchen (Hong Kong), Li Jinji and so on.
02

Second: finalists for the 2019 SALE Innovation AwardDried tangerine, a product of U100 brand, was shortlisted in the "2019 SIAL InnovationCompetition".
According to the website of the SIAL Innovation Competition, the event is called "theweather vane for the innovation and development of the global food and beverageindustry." The competition
jury, composed of industry experts, scholars, media and consulting institutions, selected anumber of innovative foods and drinks from the five dimensions of pleasure, health.health care, convenience and environmental protection.
03

Third; it was rated as the top 25 companies with the most investment value of China'sfood capital in 2019.
Zhonganya (Beijing) Technology Co, Ltd. was ranked by "Food Capital" on the list of "Top25 Chinese Enterprises with the most lnvestment value of China Food Capital" in 2019.We look forward to the future and hope to be with you.